Amid Super Bowl commercials hawking their wares with hot girls,
voodoo, and low-brow humor, a spot for Dodge Ram trucks stood out
for its ode to the hardworking, God-fearing, American farmer. In a
two-minute commercial that debuted during the fourth quarter of the
game, Chrysler Group overlaid conservative radio broadcaster
Paul Harvey’s 1978 speech “So God Made a Farmer,” with photographs
of farmers and scenes from the farm. The commercial won third place
in
USA Today
’s ad
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