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Finding the middle ground

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In the world of media, two things sell well: good stories and extreme viewpoints. It makes sense that good stories sell, but why are extreme and polarizing stances so popular? Why do the most divisive voices garner the most attention? There is something about bombast and bluster that draw people like moths to a flame—and often with the same results. Extremism sells because it has a certain charisma. It is bold, willful, stark, concrete, and risky. It sells because it is so blatant that

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